Author Archive

Coaching and Your Personal Brand

In Social Media on July 7, 2010 at 5:48 pm

Coach Scott Ryals

Branding was something that was for Corporations and Products, not people. Welcome to 2010!

So what is this “Personal Branding” thing anyway? It is essentially the same process a company or product goes through to attract customers. When you hear “McDonalds”, you picture golden arches or French fries, right?  Well that is the whole thing right there, the goal is to create a brand that is unmistakably you so that when a prospective employer, customer, client, etc, Google’s you they are clear and pleased with what you have to offer. If you think it isn’t important, guess what, 75 million personal names are Googled everyday, 83% of recruiters Google their Applicants, and 43% deny people based on what they find online (source: http://brand-yourself.com/).

Get it? You must create your own brand so the real you is what is found when you are Googled.

So how does a Life Coach help with personal branding?  The Coach’s job is to help clients articulate their dreams, desires and aspirations, help them clarify their mission, purpose, and goals, and help them achieve that outcome. At least that is this coach’s job.

Perhaps the first and most important part of creating your brand is clarifying your mission, purpose, and goals. And as you start on this exciting journey of self discovery, you are defining your brand. Articulating who you are, what you are about, how you got to be you is what it means to create a brand. In Coaching, my goal is to create a safe and dynamic atmosphere for the client to figure out where they are, where they want to go and how to get there. Regardless of where you are in life the opportunity to stop and take a look at where you are and where you are going is invaluable. If there are blocks that get in the way to your achieving your dream life, coaching has tools to remove those blocks and get you on course. By incorporating the coaching process as you build your personal brand you will be able to feel completely confident in what anyone will find when you are Googled.

There are many resources to promote your brand, personally I am using check it out and let me know if I can help. Scott Ryals

%d bloggers like this: